We listen, innovate, and work for you

Our goal is to inspire and make people happier. Our product development begins in collaboration with our retailers. We listen to our partners’ needs, gather local stories and legends, and innovate – finding new ways to present these stories through packaging and simple design. We aim to be long-term partners for our retailers.

Možemo li zajedno nadahnuti na nove načine?

Priče naših partnera

Seik x Evan Cosmetics: Valentinovo

Ove godine, s velikim uzbuđenjem, najavljujemo posebno Valentinovo partnerstvo između Naklade Seik i Evan Cosmeticsa....

Seik x Hoću knjigu: Uspješna suradnja

Naša priča o suradnji s najvećim lancem knjižara u Hrvatskoj, Hoću knjigu, jedna je od...

SEIK x Babushka: Suradnja s podrškom

Suradnja koja traje godinama, temelji se na povjerenju, zajedničkim vrijednostima i ljubavi prema kvalitetnim proizvodima...

What would life be like without adventure?

Our journey began when we were 8th-grade students publishing a Happy Calendar. We noticed that those around us weren’t as happy as they could be. Unsure if it was due to the gray, dark winter or something else, we decided to take action. We created a calendar with a daily challenge, such as “Hug,” “Smile,” or “Drink milk.” These simple activities aimed to bring joy to each day. In our first year, we released 1,000 calendars that quickly sold out within weeks, prompting us to continue.

Five years later, we rebranded as SEIK Publisher and expanded our reach across the Baltics, Nordics, Central Europe, and beyond. Our goal with every product remains the same: to inspire people, offer adventure, and bring happiness. Over the years, we’ve launched over 1000 different products.

Today, we’re still a small team of young, creative individuals, constantly seeking new ideas to inspire you.

Rudolf-Gustav Hanni / Founder of SEIK Publisher

Zašto te želimo usrećiti?

Čak su i stari grčki filozofi vjerovali da je biti sretan najvažniji životni cilj. Ozbiljno to shvaćamo. Kreiramo inspirativne proizvode kako bismo svakome pomogli pronaći put do sreće.

Za koga stvaramo?

Predani smo tome da život svake osobe na svijetu učinimo barem malo sretnijim. Još je dalek put do toga, a ti možeš pomoći ako nas podijeliš sa svojim voljenima.

Kako to zaista činimo?

Otkrili smo da onaj tko je sretan živi punim plućima svaki dan, upušta se u uzbudljive avanture i inspirira svoje voljene. Zato i mi stvaramo naše proizvode.

Naše vrijednosti

We give out new inspiring products every month

Explore our latest creations, designed in collaboration with our retailers. Be the first to get your hands on new bestsellers.

Vidi sve

We Partner with Handpicked Local Stores Across Europe

Our journey began as Happy Calendar, a Student Company. Each day featured a challenge like “Give a hug,” “Give a smile,” or “Help a neighbor.” In our first year, we sold all 1000 Happy Calendars, with many customers ordering more. However, we ran out of stock. Initially, we sold in local design stores and bookstores.

As our mission to inspire people to have adventures grew stronger and Estonia became too small for us, we expanded our horizons. We translated our products and met our first resellers outside Estonia. Our journey led us to venture into various markets across Northern and Central Europe, sharing our vision with a wider audience.

Today, we collaborate with over 200 retailers and over 3000 locations across Europe and beyond, offering products in 10+ languages. We partner with innovative bookstores, design shops, souvenir stores, and museums. Our core markets are Germany, Czech, Slovakia, Finland, Sweden, Estonia, Latvia, Lithuania, Hungary, Romania, Slovenia and Croatia. Products are also available in English and Russian language.

Every day, we strive to bring our vision to life, spreading happiness and adventure worldwide.

We want to innovate together with you

✓  Let’s design local products with unique stories

✓  Make products, that customers are asking for

✓ Innovate usability and packaging to make them practical and fun

Piši nam svoje ideje naruči uzorak